Illustration used to be associated mainly with traditional media, like books and magazines. However, in recent years, an increasing number of tech startups have turned to illustration as a way of expressing their brand identity. Big players like Shopify, Dropbox, Mailchimp, and Meta all use them to tell stories, spark the imagination, convey important information and communicate with their audiences. Here are some great reasons why you should consider incorporating illustration into your brand:
1. Stand out from the competition
Illustration is great at conveying subtle brand traits and values and can add a unique touch, creating a personality and tone that is distinct from competitors.
2. Make hard concepts easy to understand
Tech startups often deal with complex or abstract concepts, and illustrations can help simplify and clarify these ideas for audiences.
3. Create an impact
Illustrations can be eye-catching and attention-grabbing, helping to engage audiences and convey information in a more memorable way.
4. Establish a strong brand presence
Illustration can be applied in different types of designs such as logos, infographics, marketing materials, blog posts, and even UI design while still maintaining their visual appeal and impact. They help unify a brand, building recognition and loyalty.
5. Easily scale your marketing
Illustrations are cost-effective and can be created quickly and easily, unlike photography, which is time-consuming and expensive. This allows businesses to produce illustrations for various marketing materials without extensive planning or production processes.
6. Get creative with your brand
Using illustrations in tech startups can also help create a more approachable and friendly brand image, which can be especially important in industries that are perceived as technical or intimidating.
We always enjoy coming up with creative illustrations for our clients, whether it’s establishing a new brand, explaining a complex idea or having a little bit of fun with the brand identity.