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  • Communicable, Crypto Camp
  • Events
  • Blockchain
  • Branding
  • Marketing Design

Crypto Camp


Crypto Camp is a blockchain event in Toronto that follows ‘un-conference’ format. It aims to educate, onramp and up-skill "crypto-curious" professionals from various sectors on blockchain technology, facilitate informed discussions, grow the community, and advance the future of blockchain technology.

This event’s goal was to connect, and diversify the ecosystem, filter the hype and the noise, and offer a central place for education, showing projects in progress, and having in-depth conversations about the future challenges and opportunities.


Oddbee was tasked with designing an event brand that would stand out in the multitude of other blockchain conferences in the city. Fraught with high profile thefts and association with illegal activity and fraud, public perception of the Crypto industry has suffered in recent years. Backed by corporate giant of Deloitte, CC was tasked with creating a very different impression - Look trustworthy, legitimate and accessible to everyone from Bay Street bankers to blockchain nerds. The organizers wanted to make Crypto Camp feel more like a family picnic rather than a ‘frat party’. CryptoCamp was supposed to be an event for everyone. “When people see our brand, we wanted them to say ‘Finally! No nonsense crypto event!”


Primary Logo

Secondary Logo

Visual Identity

Presentation Deck

Oddbee agreed to work with CryptoCamp, Canada's first unconference event backed by Deloitte, held at the heart of Toronto's financial district to showcase crypto products, educate and grow the community by bringing together startups and enterprise; an unusually high-profile crypto event for the ecosystem used to cold pizza and meetups. Oddbee's design made the event the success it became. It was a completely fresh take: professional, fun, urban, nerdy yet polished. It was a cool, techie, multi-level visualization of CryptoCamp and what it represented: a bit of a coming out for the community that wasn't yet being taken seriously or understood by the enterprise crowds. As a founder for this event, I cannot overstate the impact of this incredibly modular, smart brand design. The deck helped us fundraise and secure key sponsorships. The custom illustration adapted easily to posters, social, website, and fun things like stickers and t-shirts. The brand that Oddbee created pulled the event together and cut through the noise -- it just took off. We sold out in less than two weeks. We ran out of speaker slots in days. Years later, people still talk about CryptoCamp. I know I speak for the team here when I say we couldn't be happier if we tried. We asked for the moon, and Oddbee delivered. We got the moon, the stars, the works. It blew our minds then and we still love it now.

Elena Yunusov

Crypto Camp

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