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October 23, 2023   |   Design

Diving into Visual Brand Identity: The Essentials

Ever wondered what makes a brand instantly recognizable? It’s the magic of visual identity – a mix of various elements that work together to give a brand its unique look. Let’s walk through the seven key pieces of this puzzle:

1. Logo

Think of this as the face of your brand. A great logo is simple yet memorable. And if you’re curious if your logo should explicitely tell what your business does, take a look at our article: Should a Logo Tell What the Company Does

2. Colour Palette

Your brand’s colour palette isn’t just about looking pretty. Consistent colours evoke specific feelings and associations, tying them back to your brand values and personality.

3. Typography

The fonts you choose say a lot about your brand’s character. Whether on your website, print materials, or ads, they should be consistent. A good typeface ensures your brand’s voice is loud and clear across all channels.

4. Graphics

These are your brand’s visual accents – like patterns, icons, or even line drawings. They’re not just decorative; they make your brand stand out in the crowd.

5. Key Visuals

These are the visuals that people closely associate with your brand – think of illustrations, 3D designs, or even collages. Unlike a logo, which is typically simple and fixed, key visuals can be more elaborate and might vary based on the specific campaign or product. Want to learn more about Key Visuals? Check it out: Key Visuals. What are they? And if you’re wondering when to update them, see: Key Visuals. When do you need to refresh your identity?

6. Photography style

The way you treat and edit photos can also be a signature style. It could be a specific filter or a certain photography style that paints your brand’s visual story.

7. Composition

This is about how all the elements we’ve talked about come together. It ensures that there’s consistency and clarity in your brand’s visual presentation.

Remember, consistency is key. Every element of your brand’s visual identity should work harmoniously to create a strong market presence. It’s not just about looking good; it’s about making sure these elements align with your brand’s values, message, and target audience to create a cohesive brand identity.

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