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Keep abreast of the latest happenings at our studio, discover emerging design trends, find inspiration for your next project, and gain a deeper understanding of the design process from our hive of experts.
Key Visuals. What are they?
Design 09/07/23
Definition of a Key Visual A Key Visual (KV) is a graphic element or image that is the central and most recognizable component of a brand or...
Rebranding or brand refresh: How to decide?
Design 08/29/23
Is your brand struggling to stand out from the competition? It seems like a change is in order. But is a complete overhaul necessary, or would subtle...
Should a logo tell what the company does?
Design 06/27/23
I had a conversation with a client the other day about whether or not a logo should directly represent what the company does. I see it as a...
Animating Identity: Unveiling the Brand Essence through Logo Animation
Design 06/22/23
Logo animation is a fantastic tool that can breathe life into the visual appeal of a brand. Back in the day, when the world of design was just...
6 reasons why tech startups use illustration in their branding
Design 04/19/23
Illustration used to be associated mainly with traditional media, like books and magazines. However, in recent years, an increasing number of tech...
What it’s like to brand a digital product?
Design 02/07/23
Creating an exciting visual brand is key to standing out in the crowded digital market. While traditional branding principles such as developing a...
