Keep abreast of the latest happenings at our studio, discover emerging design trends, find inspiration for your next project, and gain a deeper understanding of the design process from our hive of experts.
Rebranding or brand refresh: How to decide?
Is your brand struggling to stand out from the competition? It seems like a change is in order. But is a complete overhaul necessary, or would subtle...
Should a logo tell what the company does?
I had a conversation with a client the other day about whether or not a logo should directly represent what the company does. I see it as a...
Animating Identity: Unveiling the Brand Essence through Logo Animation
Logo animation is a fantastic tool that can breathe life into the visual appeal of a brand. Back in the day, when the world of design was just...
6 reasons why tech startups use illustration in their branding
Illustration used to be associated mainly with traditional media, like books and magazines. However, in recent years, an increasing number of tech...
What it’s like to brand a digital product?
Creating an exciting visual brand is key to standing out in the crowded digital market. While traditional branding principles such as developing a...