One of our creative clients, Stocksy, an art-forward, photo, and video marketplace, asked us to develop a unique design approach for their editorial blog. Their goal was to increase website traffic, help drive conversions as well as establish thought leadership within the creative community. We were tasked to create a blog like no other that was dynamic, visually appealing, and would speak to fellow designers through a distinctive reading experience.
Our team had a number of interesting constraints to work with: we could only use one colour and one main font face, prescribed by the client; as well as follow the same design and navigation patterns as the main platform. All photos and videos, regardless of size and placement, were supposed to use the same aspect ratio and weren’t allowed to be cropped. These challenges pushed us to really think outside of the box and explore ways to present the content in a more unconventional way.
We delivered a design that featured a highly dynamic layout that created a unique reading experience by letting the reader focus on one article at a time. The custom grid was developed specifically for the Stocksy blog - its logic allowed us to create a number of different patterns that would define the page layout and ensure that the content doesn’t look dull or repetitive. This enabled content creators to combine, mix and match the blocks to create posts that are very unique in design. Despite using only one font, we relied on scale, spacing, and placement to show the hierarchy of the components. We also introduced micro-animations such as interesting hover effects to make the design more interactive. The responsive grid was adapted to work on all screen sizes to maintain a consistent user experience across all devices.