Facebook Instagram Twitter
  • Client: So.co, UK/ USA
  • Music
  • Photography
  • Social Platform
  • Product Design
  • MVP
  • UI/UX
  • Prototyping



So.Co got in touch with Oddbee looking to improve the MVP of their platform. The company was on a mission to create a platform they could confidently take to its audience and that would resonate with stakeholders, photographers, and music fans. So.Co was ambitious about its idea; they needed a product that would look fresh and was well-thought-out to ensure a seamless user experience. They were ready to take their platform to new heights.


At Oddbee, we helped So.Co create a platform that would help them connect with their target audience - music fans that value authenticity above everything else. This platform allowed music fans to be able to upload pictures and share visual stories. We also included features such as a personalized newsfeed and image-based storytelling to create a curated image-focused platform that offers a dynamic mobile-first experience.


The new platform design allows So.Co to cement itself as an innovative company that has successfully opened up a new category. The enhanced user experience and design achieved its ultimate goal: helping So.Co present a groundbreaking platform to its user base and potential stakeholders and facilitate a hub for its growing community. All in all, we have successfully transformed the site’s design from a photo-sharing site to a broader media platform that tells captivating stories through imagery.

Custom content experience based
on user-preferences

Revenue sharing

With Print-on-Demand and Photo Licensing features, we created an easy way for photographers from all over the world to sell images on So.Co for prints or as licensed images.

Image based storytelling

So.Co showcases some incredible artistry by photographers, artists, and fans all over the world. With content such as galleries, BTS content, and images, it's never been easier to create captivating stories.

UI kit

Oddbee cracked it for us, delivering fantastic designs that summed up So.co’s mission and spirit. The team are smart, quick and fun to work with.

Nick Evans-Lombe

CEO So.co

Let’s Talk

We love to talk about design. Tell us about your project in the form below.

Thank You!

Jordan will get back you shortly. Meanwhile check out our latest case study