Crypto Camp

Oddbee agreed to work with CryptoCamp, Canada's first unconference event backed by Deloitte, held at the heart of Toronto's financial district to showcase crypto products, educate and grow the community by bringing together startups and enterprise; an unusually high-profile crypto event for the ecosystem used to cold pizza and meetups. Oddbee's design made the event the success it became. It was a completely fresh take: professional, fun, urban, nerdy yet polished. It was a cool, techie, multi-level visualization of CryptoCamp and what it represented: a bit of a coming out for the community that wasn't yet being taken seriously or understood by the enterprise crowds. As a founder for this event, I cannot overstate the impact of this incredibly modular, smart brand design. The deck helped us fundraise and secure key sponsorships. The custom illustration adapted easily to posters, social, website, and fun things like stickers and t-shirts. The brand that Oddbee created pulled the event together and cut through the noise -- it just took off. We sold out in less than two weeks. We ran out of speaker slots in days. Years later, people still talk about CryptoCamp. I know I speak for the team here when I say we couldn't be happier if we tried. We asked for the moon, and Oddbee delivered. We got the moon, the stars, the works. It blew our minds then and we still love it now.