Rawco Foods

Logo design, Branding

Rawco is an emerging Organic Raw Dog Food brand from Toronto.

Challenge

For a small local company it is hard to find its niche on the market and stand out among the big brand names. The challenge was to create a very welcoming, friendly brand that would clearly present what the company’s value proposition and philosophy.

Approach

Together with the client we defined the positioning of their brand and created a logo sign that would speak to a very particular segment of the audience: urban, young, tech-savvy dog owners, who care about health, the quality of their food and the environment. The logo was accompanied by a style guide that covered all possible use cases, presented brand fonts, colour palette, brand imagery and set the overall tone/look and feel of the company’s visual brand.

Process