Mod Garden

Brand Development

Mod Garden is self-sustainable growing unit for the modern, urban customer who cares about eating healthy, protecting the environment, and living a socially responsible lifestyle. Using Mod Garden, customers can create a mini garden that can be expanded and connected to other units to function as part of a larger, indoor ecosystem.

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Oddbee was hired to develop the brand for Mod Garden. 

Like its customers, Mod Garden’s approach is forward-thinking and friendly to technology, while valuing nature above all else. These insights guide the company’s brand iteration, with a logo that combines clean, rounded lines and a modular sensibility, replicating the shape of the unit, and rendered in an organic colour palette. The green leaf symbol at its heart communicates the product’s focus on nature, while beige highlights its use of organic materials. Soft brown emphasizes Mod Garden’s use of soil rather than hydroponics.

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