Branding, UI, Web Design
Balance stated as a self-serve digital asset investment platform and later evolved into a secure Custody solution for financial companies that trade cryptocurrencies.
Oddbee has been a trusted design partner to Balance since the early days of the company. We helped launch their first pilot, worked with them through a very challenging period in the Crypto market, and continued with them as they pivoted their business model and were accepted to one of the most prestigious North American accelerators where they continue to successfully grow their new Custody product.
Our team developed The Balance brand - designed their logo, visual identity, website, social media presence and sales materials.
Oddbee designed the original DAC pilot (renamed to Balance Now) - a unique platform that provided tools for non-professional traders to build and customize their own digital assets portfolio. The main goal was to design a tool that even people without a technical background could understand.
The new platform - Balance Custody is an institutional custody and wallet management solution for digital assets. Unlike the first pilot, Custody is a B2B product. Among many other amazing features, like military-grade security, and affordable fees, customers also choose it for its modern, sleek, easy-to use interface and seamless user experience.
We are proud of the progress Balance has made and we continue contributing to their growth and excellence by providing ongoing design support.